wo of us are at the core of the enterprise; the others come in and out of projects, depending on the need at hand. It's a sensible business model, for us and for you. What the people of Versal share is a highly credentialed past, a love for communication challenges and an ease of working together.
Oversees what-to-say and how-to-say-it. In business since 2000. Partner in one marketing firm; founder of two others. The neophyte years: Writer for Southline weekly paper and Adweek Magazine (as an intern). Hired out of college to create publications for the University System of Georgia. Later headed university relations for Georgia State University. First communications director of the CDC Foundation. Ardent admirer of Harold Ross, first editor of The New Yorker. Boards: Georgia Education Advancement Council, Arts Leadership League of Georgia, Decatur Education Foundation. Passions: politics, volunteerism, reading, running, and above all else, family.
Versal's no. 1 design force. Twenty-something-plus years of ever-evolving presentation of message and image. Sees more than anyone else in the room. Beginnings: Syracuse, Virginia Commonwealth U, then Atlanta. A celebrated tour of duty on staff at Emory University, colored by awards and accolades. In-house corporate experience followed, then agency life, most notably as Senior Creative at Point of Vision. Client sampler: National Multiple Sclerosis Society, Georgia Tech, The Cartoon Network, Civic League for Regional Atlanta. Professional development: Yes, always. Interests: Film, live music, exercise, fine dining, life.
One of the top dogs at Cool Dog Interactive, a Versal web dev partner. In business since '96. Engineer of complex projects with the most elegant, easy-to-use content management systems. Among the earliest webmasters at CNN; has developed hundreds of projects since. Splits time between westside Atlanta (loft) and Lake Oconee (cabin). Dual engineering degrees from Georgia Tech. Coaches youth volleyball at a national level. Now auditioning as a guitarist for 80's cover bands.
Communication sage who journeyed from the dells of Wisconsin to the halls of Congress to the quads of college campuses. Ten years as VP of communications for Georgia Tech, which included Tech's Olympic moment. Re-engineered a 35-person enterprise into an on-campus agency. Early Bob: aide to U.S. Senator Paul Tsongas. Next chapter: Eight years of policy work for members of the Wisconsin Legislature. Then: chief of staff to the state attorney general. A consummate storyteller and dedicated absurdist with a love of all things outdoors. Now managing a communication practice, Cavelle. Lives in VaHi with wife, Mona, and two daughters.
Called in for three-alarm (and higher) production assignments. Gifted graphic production artist, with a dual and deep appreciation for aesthetic and precision. Works wonders in high-end photo retouching, wrestles Microsoft to the ground. Large-format graphics and trade show displays? Child's play. College: SUNY-Binghamton, communication theory. Passionate photographer. Former sound engineer in the Big Apple, and in a big way: Philip Glass productions, Patti LaBelle, Sesame Street. Composer of music, too. Once slipped a mixtape to Kate Bush.
Lee Beth Burge
The business arm of Versal. Back office with a front-office personality. Accounting and finance whiz, and has the 27 years to prove it. Starting out: Price Waterhouse auditor. Next gig: In-house accountant for commercial developer. Today: Fiscal aide-de-camp to an array of businesses. Graduate of the University of Georgia and will forever roll red and black. Decatur resident with CPA husband Chet and four (almost grown) children.